Getting things ready
Industries / IT services
IT services and MSPs

LinkedIn lead generation for IT services firms competing on more than rate card.

Every CIO has a dozen providers in the inbox offering the same stack at a lower rate. The firms that get the meeting lead with a specific capability, a trigger the buyer is living through, and proof. We run that outreach from your team's own profiles.

The problem

Where IT services outbound stalls.

Decision-makers are buried

A CIO or IT Director at a 500-person company is pitched daily by offshore and onshore providers alike. A generic capability statement goes unread.

Long cycles, many stakeholders

The IT head, the business owner of the project, procurement and sometimes security all have to say yes. One contact is not a pipeline.

RFPs arrive too late

By the time the RFP lands, the incumbent and two friends of the buyer have shaped it. The win rate on cold RFPs is low. The conversation has to start before the document does.

Targeting

Who we reach and what we say.

  • CIO, CTO, IT Director and Head of Infrastructure at 50 to 1,000 person companies
  • Business owners of the project: Head of Operations, Finance, Product
  • Trigger events: cloud migration, compliance deadlines, a hiring spike for a stack you cover
  • Partner channel: MSPs, resellers and platform vendors who refer work
The message

What the first message does.

The opening message names one capability and one trigger the buyer is probably dealing with right now, with a proof point attached. Multi-threaded sequences reach the IT owner and the business owner in the same account so the deal has two sponsors before the first call.

Case studies

Two IT services engagements.

Representative of these clients' results; individual outcomes vary by targeting, offer and market conditions.

How we run it

Three moves, in this order.

01

Capability and trigger map

Which services, which triggers, which titles. One ICP per capability so the message stays specific.

02

Multi-stakeholder lists

Two or three contacts per target account across IT and the business, built from Sales Navigator and your own data.

03

Sequences across time zones

Outreach runs in the prospect's working hours, US, UK or EU, from your team's profiles, inside the activity limits. Replies handled within 24 hours.

Common questions

What IT services firms ask us first.

Do you understand technical offerings?
We run outreach for IT and B2B services companies and write from a capability brief you give us. The messages carry one technical point and one business trigger each; the technical depth stays with your team on the call.
Can you reach several people in the same account?
Yes. Account-based sequences reach the IT owner and the business owner in parallel, with messages written for each role.
Our buyers are in the US and UK. Where is your team?
Lynkread is based in India and works with clients across North America, Europe and APAC. Sequences run in the prospect's local working hours and replies are handled within 24 hours.
How is it priced?
Per qualified meeting with a decision-maker inside the agreed ICP, or as a monthly managed engagement with a dedicated growth manager.

Start the conversation before the RFP.

Book a call with your top three capabilities and the accounts you want. We will map the triggers and the stakeholders on the call.