An IT services company could not get consistent access to the people who sign off on infrastructure and development work. Engagement on LinkedIn was low and outreach landed in silence.
The firm had the capabilities and the references. What it did not have was a way into the CIO, IT director and operations head at the companies it wanted. Outreach went out in bursts, with no defined buyer behind it, and the response rate stayed low enough that the team stopped expecting replies.
We wrote down the ICP first: the titles, company sizes and triggers the firm actually wins with. Then we rewrote the team's LinkedIn profiles around those capabilities and ran personalized sequences from their own accounts, with each message built on the ICP rather than a generic capability statement.
Titles, company sizes and triggers written down before the first request went out.
The team's profiles rewritten so a decision-maker who clicked through saw relevance and proof.
Personalized outreach from the team's own accounts, replies handled and handed over with context.
Booked meetings rose by 40% and the response rate by 30% against the firm's own baseline, with outreach running from the team's existing accounts.
Representative of this client's results; individual outcomes vary by industry, targeting, and market conditions.
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