A US IT services agency was spending 15 hours a week on prospecting by hand: building lists, sending first touches, chasing follow-ups. That time came straight out of delivery and selling.
The people doing the outreach were the same people running client work. Fifteen hours a week went into lists, invitations and follow-ups, and the output rose and fell with how busy delivery was. When projects got heavy, prospecting stopped, and the pipeline stopped with it.
Lynkread took over list-building, sequence writing, sending and reply handling, running from the agency's own LinkedIn accounts inside fixed daily limits. The agency's remaining job was to read the qualified replies and take the meetings.
The buyer defined once, then lists built and refreshed by Lynkread, not the agency.
Connection, message and follow-up sequences run daily from the agency's accounts.
Positive replies checked against the ICP and passed to the agency with the thread attached.
Weekly time on lead generation fell from 15 hours to under 2, which now covers reviewing qualified replies and taking the meetings. The outreach itself runs every day whether or not delivery is busy.
Representative of this client's results; individual outcomes vary by industry, targeting, and market conditions.
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