Getting things ready
Services / Sales Intelligence & ICP Mapping
Sales Intelligence & ICP Mapping

Know exactly who is ready to buy.

We map your ideal customer profile against real firmographic, technographic and behavioural data, then layer live buying signals on top, so every account your team touches is scored, prioritised, and genuinely in-market.

50+
Data points per lead
40+
Intent signals tracked
8+
Industries mapped
Daily
List refresh

Figures reflect Lynkread's standard enrichment and refresh cadence. Results vary by market, offer, and data availability. No outcome is guaranteed.

The problem

Spray-and-pray vs. signal-based targeting.

Most outbound fails before the first message is sent, because the list was built on flat filters instead of who is actually in a buying window.

How lists get builtBasic filtersLynkread
Targeting basisJob title + company sizeICP fit + live intent
TimingWhenever you exportTriggered by real events
Data freshnessMonths old, decayingRefreshed daily
Rep time wastedHigh: chasing cold, wrong-fit namesLow: reps work scored, ready accounts
Reply qualityLow relevance, easy to ignoreContext-rich, hard to ignore
The framework

The Lynkread ICP framework.

A repeatable system that turns a fuzzy sense of your buyer into a scored, trigger-driven target list your team can work every day.

01

Define the ICP

We pin down the accounts and personas worth your time: industry, size, region, tech, structure, and the buying committee that actually signs off.

02

Layer the signals

We enrich each account with firmographic, technographic and behavioural data, then attach the intent and timing signals that show who is in-market now.

03

Build trigger-based lists

Instead of a static export, we build living lists that populate the moment a qualifying event fires, whether that's a raise, a hire, a tech change, or an engagement.

04

Score & prioritise

Every lead gets a fit-and-intent score, so your team always knows who to contact first, why, and where the message should start.

Inside the data

What's in a Lynkread lead.

Every account and contact is enriched across six layers. That's over 50 data points that turn a name on a list into a decision you can act on.

Firmographics

Industry, headcount, revenue band, geography, entity structure, and growth stage. These are the foundation of ICP fit.

Technographics

The tools, platforms, and systems an account runs, so you can spot displacement fits and integration angles fast.

Intent

Topics an account is actively researching and the buying-window signals that flag when interest is heating up.

Contact data

Verified decision-makers, their roles in the buying committee, and clean, deliverable ways to reach them.

Engagement

How a prospect interacts with your content, your competitors, and the wider category. It's early hand-raise behaviour.

Funding & hiring

Fresh capital, leadership moves, and hiring bursts: the growth triggers that create budget and urgency.

Buying signals

Signals we track.

Fit tells you who could buy. Signals tell you who is about to. We watch for the events that move an account from cold to in-market.

  • Executive job changes and new decision-makers
  • Fresh funding rounds and capital raises
  • Hiring for roles that signal your buyer's priorities
  • Tech-stack adoption and tooling migrations
  • Engagement with your content and your competitors'
  • Headcount growth and office or market expansion
  • Product launches and market-entry announcements
  • New leadership in the department you sell into
  • Mergers, acquisitions, and restructures
  • Public category research and review-site activity
  • Event attendance, webinar and content sign-ups
  • Trigger events that open a budget or renewal window
Who it's for

Built for teams that live and die by pipeline.

If your list is your bottleneck, sales intelligence is where the leverage is.

Founders & small GTM teams

You can't afford to burn weeks on the wrong accounts. Start with a tight, scored list of buyers who fit and are showing intent.

SDR & sales leaders

Give reps prioritised, context-rich accounts instead of raw exports, so more of their day goes into conversations that convert.

Agencies & consultancies

Layer real intelligence under client campaigns and defend every list with data on fit, timing, and the trigger behind each name.

FAQ

Frequently asked questions.

How do you build our ICP?
We start from your best current customers and closed-won deals, look at what they share (industry, size, tech, structure, and the buying committee) and pressure-test it against your goals. The output is a documented profile of the accounts and personas worth targeting, not a guess.
What signals do you actually track?
Job and leadership changes, funding rounds, hiring patterns, tech-stack shifts, engagement with your content and competitors', growth and expansion moves, category research, and trigger events that open a budget window. That's over 40 signal types in all, tuned to what predicts buying in your market.
How accurate and compliant is the data?
Contacts are verified and lists are refreshed daily so you're not working stale records. We source from legitimate, publicly available and licensed data and follow platform and privacy rules. No scraping of protected data and no shortcuts that put your brand at risk.
How does lead scoring work?
Each lead gets two reads: a fit score for how closely it matches your ICP, and an intent score for how strong and recent its buying signals are. Together they rank your list so reps always know who to contact first. The trigger tells them where to start the conversation.
Are you GDPR compliant?
Yes. We work within GDPR and comparable data-protection rules, use lawful sources, and honour opt-outs and suppression. If you have specific regional or internal requirements, we'll align the process to them before any data changes hands.
How does this plug into outreach?
Scored, trigger-based lists flow straight into your outreach, whether your team runs it or we do through our managed service. Because each lead carries its fit, intent, and trigger, messaging is personalised from the first line instead of starting cold.
More services

Explore the full engine.

Ready to target smarter?

See who's ready to buy.

Book a call and we'll map your ICP, show you the signals worth chasing, and build a scored list your team can work this week.