Services / Profile Optimization

Profile Optimization & Personal Branding

Turn your profile into a conversion asset.

Every buyer you reach out to opens your LinkedIn profile before they decide to reply. We rebuild it into a conversion asset: an SEO-optimised headline, a buyer-focused About section, credibility proof, and authority positioning that earns trust before your first message lands.

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Alex Rivera

Helping B2B SaaS teams book more qualified demos · Fractional CRO · Pipeline & GTM

San Francisco Bay Area · 500+ connections

Featured

Guide: the B2B founder's LinkedIn playbook
Case study: from cold list to booked pipeline

LinkedIn profile optimization Personal branding SEO-optimised headline About section rewrite Featured section Banner design Authority positioning Thought leadership Social proof Content cadence ICP keywords Profile audit LinkedIn profile optimization Personal branding SEO-optimised headline About section rewrite Featured section Banner design Authority positioning Thought leadership Social proof Content cadence ICP keywords Profile audit

The problem

Your profile is the reply you never sent.

Before anyone accepts a connection or answers a message, they scan your profile in seconds and decide whether you're worth a reply. A résumé-style page quietly kills every campaign you run.

A résumé nobody reads

All about you. Nothing for the buyer.

A headline that just lists your job titleThe first 40 characters say nothing about who you help

An About section that reads like a CVCareer history instead of a reason to talk to you

No proof, no featured workNothing that earns instant credibility with a stranger

Invisible between touchesYou never appear in the feed, so buyers forget you exist

Unclear. Unproven.Ignored.

A profile that earns the reply

Buyer-focused, credible, hard to ignore.

A headline that names who you help and the outcome
An About section that speaks to your buyer's problem
Featured proof and authority positioning for your ICP
A warm, consistent presence that keeps you top of mind

Clear. Credible.Magnetic.

The methodology

The 27-point optimisation checklist.

Every profile we rebuild runs through the same conversion checklist, line by line across your headline, About, Featured, banner, activity, and social proof. Here's the heart of what we tune.

Headline, About & Featured

A keyword-rich headline that names who you help and the result
First 40 characters that earn the tap on mobile search
A buyer-focused About opening, not a history of you
A positioning statement your ICP instantly recognises
Proof, specifics, and outcomes that build fast credibility
A Featured section curated with your strongest assets
A clear, low-friction call to action to start a conversation

Banner, Activity & Social proof

A custom banner that frames your offer and authority
A high-trust profile photo and a clean visual identity
Skills and keywords tuned to how buyers actually search
Recommendations that vouch for the outcomes you deliver
A weekly content cadence that keeps you top of mind
Thoughtful engagement in the feeds your buyers live in
One consistent voice across headline, About, and posts

How it works

How it works.

Audit

We score your profile against the 27-point conversion checklist and pinpoint exactly what's costing you replies.

Rewrite

Headline, About, Featured, and banner rebuilt to speak to your buyer and rank for the terms they search.

Position

We frame you as the credible authority your ICP already wants to hear from, not just another vendor.

Sustain

A light, repeatable content and engagement cadence keeps you visible and warms buyers over time.

Personal branding

Build authority that compounds.

A great profile earns the first reply. A consistent presence earns the ones that come after. We give you a simple positioning and cadence system so the right buyers keep seeing you as the go-to name in your space, without turning personal branding into a second job. We handle the strategy and structure; you stay in your own voice.

A weekly content cadence you can actually keep up with
An engagement plan for the feeds where your buyers gather
Thought-leadership angles mapped to your real expertise
Positioning that makes every inbound conversation easier
Optional ghostwriting support when you want to move faster

Who it's for

Built for people who sell on LinkedIn.

Founders & execs

Your name is the brand. We position your profile so prospects, partners, and hires trust you before the first call, and so your outbound actually converts.

Sales reps & SDRs

A profile that lifts acceptance and reply rates on every message you send. We turn your page into a quiet salesperson that works while you prospect.

Consultants & advisors

Expertise only wins work when buyers can see it. We frame your authority and proof so referrals and inbound land on a profile that closes the loop.

FAQ

Frequently asked questions.

How long does profile optimisation take?

A full rebuild (headline, About, Featured, banner, and positioning) is typically completed within the first week of an engagement. Once the foundation is live, the cadence and refinements continue in the background so your profile keeps improving.

Do you write content for me?

Our core focus is positioning your profile and giving you a content cadence and angles you can run in your own voice. Full ghostwriting is available as an add-on, but the work stands on its own without it. The profile itself does the heavy lifting.

Will this actually lift my outreach results?

Directly. Every connection request and message drives buyers to your profile, so a clearer headline, stronger proof, and better positioning tend to lift acceptance and reply rates across the board. Results vary by ICP, offer, and market.

What's included in profile optimisation?

A 27-point profile audit, a rewritten headline and About section, Featured and banner design, an authority positioning strategy, a keyword and skills pass for search, and a weekly content cadence plan, plus ongoing optimisation as your offer evolves.

Do you manage engagement and posting for me?

We build the cadence, the angles, and the engagement plan, and we can support execution depending on your package. The goal is a system that keeps you visible and credible without it becoming a full-time job.