Most B2B deals aren't won by one contact. They're won across a buying committee. Our account-based marketing maps every stakeholder at your target accounts and engages them together across LinkedIn and email, so momentum builds inside the account instead of resting on a single champion.
When your whole deal rides on one relationship, it stalls the moment that person goes quiet, gets reorganised, or leaves. Multi-threaded ABM spreads the relationship across the committee so the account keeps moving.
A B2B purchase gets decided by a group, not an individual. Great account-based marketing engages each role on its own terms, because every one of them can advance the deal, and any one of them can block it.
Owns the budget and signs off on spend. They care about ROI, risk, and business case, so messaging to them leads with outcomes, not features.
Feels the pain most and wants the outcome internally. We arm them with the context and proof they need to sell your solution when you're not in the room.
Judges whether it actually works and fits the stack. Their questions are specific, so their outreach is specific: security, integration, and implementation.
Lives in the product day to day. Winning their preference early turns a top-down pitch into bottom-up demand that pulls the decision forward.
Procurement, legal, or a rival stakeholder who can slow or kill a deal. Identifying them early means their objections get answered before they harden.
The trusted voice others defer to, and the insider who tells you how the decision really gets made. Their quiet endorsement moves the group.
Figures reflect aggregate activity across Lynkread client programs. Account-based marketing outcomes depend on your market, offer, and deal cycle. Individual results vary and are not guaranteed.
We work from your named-account list, or build one against your ICP, and prioritise the accounts worth going all-in on.
For each account we identify the economic buyer, champion, evaluator, end users, and likely blockers, with the angle that matters to each.
We run coordinated, role-specific touches across channels, human-safe on LinkedIn and sequenced by email, so the whole account moves together.
When an account heats up, we hand your rep a briefed, multi-threaded opportunity, not a cold name to start from scratch.
Every channel plays a role. We sequence them so a stakeholder hears from you in the right place, in the right order, without the account ever feeling spammed.
Account-based marketing rewards focus. It's built for teams selling considered, higher-value deals into a defined set of accounts, not high-volume, low-ticket motions.
Selling into large organisations with several decision-makers, where no single contact can say yes alone and coverage across the committee is the difference.
Longer cycles and bigger contracts make each account worth deep, deliberate effort, and make a stalled single-thread expensive to lose.
Teams already working a target list who need every logo covered end-to-end, from committee mapping to multi-threaded outreach and reporting.
We map your ideal customer profile against real buying signals, so your target-account list is built on intent, not guesswork…
Learn moreWe build and run human-safe LinkedIn sequences that reach each committee member and book real conversations…
Learn moreWe shape the go-to-market plan behind the accounts: positioning, segments, and the motion your team can actually run…
Learn moreBook a call and we'll map the committee at your target accounts and build the multi-threaded motion to reach them.