A 10–50 person consulting firm had deep expertise but almost zero LinkedIn presence, and a referral pipeline that was unpredictable and impossible to scale.
The partners were genuine experts, but their entire pipeline depended on referrals. When those slowed, so did revenue, with no lever to pull. Bare-bones profiles gave high-value prospects no way to discover them and no reason to reply.
We repositioned the partners' profiles as thought-leadership platforms, then ran account-based campaigns aimed at C-suite executives in their three core industries.
Rebuilt profiles around the outcomes buyers care about, establishing instant credibility.
Framed the firm's point of view so prospects trusted them before the first conversation.
Account-based sequences engaged C-suite buyers across three high-value verticals.
The connection rate doubled, meetings became a repeatable 12 a month, and $240K in pipeline landed in the first 90 days.
“The S.P.E.A.R. framework is incredibly effective. Our connection rate doubled and the quality of leads improved dramatically.”
Representative of this client's results; individual outcomes vary by industry, targeting, and market conditions.
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