Inbound fills the bottom of the funnel. The accounts that move the number are the ones nobody at the company has talked to yet. We open those conversations from your own LinkedIn profiles and hand the replies to your AEs with context.
A rep hired to have conversations spends most of the week assembling lists and sending first touches that land at a 3% connection rate. The one SaaS client in our case study was losing 60% of selling time this way.
A VP at a 500-person company does not accept an invite that reads like a product tour. The first message has to be about a problem they are already paying for.
A good quarter of outbound, then a product launch, then silence. Forecasts built on that rhythm are guesses.
Lists are built by account first, then by the two or three people inside it who own the problem. The opening message names the problem and a point of view on it. The demo comes later, from your AE, once the prospect has replied.
A 50 to 200 person SaaS company selling into enterprise accounts. Reps spent about 60% of the week on cold outreach converting at 3%. We rebuilt the ICP around VP-level buyers at companies with 500 or more staff, rewrote the executives' profiles and ran multi-touch sequences from their accounts.
Representative of this client's results; individual outcomes vary by industry, targeting, offer and market conditions.
Headcount, stage, stack and the titles that own the problem. Exclusions for current customers and open opportunities.
Founder and AE profiles rewritten so a VP who clicks through sees a point of view, not a job history.
Connection, message, follow-ups and email where it helps, all inside the activity limits. Positive replies go to the AE with the thread.
Book a call and bring your target account list. We will tell you which segments we would run first and why.