Referrals are the best leads a consultancy gets and the least predictable. The firms that grow past them put the expertise on LinkedIn where buyers can see it, then open one-to-one conversations with the accounts they actually want.
Ten years of work sits in a slide deck. The partner's profile reads like a CV. A buyer who lands on it has no reason to reply.
A great quarter from two introductions, then nothing for four months. The firm cannot hire against a pipeline it cannot forecast.
The person best placed to open conversations is billing every hour. Outreach happens in the gaps and dies when delivery gets busy.
This is account-based work. The profile and a steady stream of posts establish the point of view first. The outreach that follows refers to that point of view, so the first message reads like the start of a conversation between peers, not a pitch.
A 10 to 50 person consulting firm with deep expertise, almost no LinkedIn presence and a referral pipeline nobody could forecast. We rewrote the partners' profiles, ran account-based outreach to the firm's target list and kept the warm replies moving with nurture sequences.
Representative of this client's results; individual outcomes vary by industry, targeting, offer and market conditions.
The niche, the point of view and the proof, written into the partners' profiles and a posting cadence we help you keep.
A named list, two or three contacts per account, sequences that reference the thinking on the profile.
Consulting deals wait on budget and timing. Warm replies stay in a value-first follow-up cadence until the window opens.
Book a call and bring the list of firms you would most like to work with. We will tell you how we would approach the first twenty.