Have you decided on content outsourcing to boost your business revenue? That’s really great! But before you outsource your project, you have a lot of questions running in your head, such as;
- What is the best way to find someone who can deliver quality content?
- Is it possible to make sure your content still sounds like you?
- Does someone else have the ability to get it right?
Fortunately, with just a little planning and monitoring, you can confidently start outsourcing content, allowing you to focus on other aspects of your business.
Benefits of Content Outsourcing
To begin with, let’s first look at why you should outsource.
- It Gives You More Time
This is a big benefit. As a business owner, you don’t have time to do all the little things when you’re running a business. There’s so much to do, and your time would be better spent managing and working with clients. So, choosing to outsource content will help you save time and avoid spending endless hours on creating content.
- You Can Create More Content
By hiring someone to create content for you, you can start pumping out even more content. What’s the result? By adding more content, you will have more opportunities to promote and for customers to find you.
- You Gain Expertise
When you outsource your content creation to someone who has marketing expertise, you gain a working relationship with those who know what they’re doing. Working with an outside point of view can greatly influence your brand’s presence.
4 Tips to Start Content Outsourcing
Now that you know why you should outsource your content, let’s look at how to do it.
Below are four tips to help you outsource your content without losing your voice or quality.
- Create Your Brand Content Guide
By creating a brand content guide, you will not only be able to define what you want (and expect) from your content, but you will also establish your brand’s unique style and voice. Additionally, it will help you keep your content consistent.
However, it differs slightly from a brand style guide, which can include visual branding elements like color and fonts.
A brand content guide must contain the following elements such as:
- Tone. How should your content sound to the audience? Do you want it funny? Slightly sarcastic? Authoritative?
- Style. Do you want your content to follow a specific style? Maybe you need bullet points and headers. Or short punchy sentences over longer ones.
- Vocabulary. Are there certain words you want to include? Are there certain words you absolutely want to avoid?
Additionally, you can also include examples of what you should do and what not to do. Remember, having a clearly written guide will make it easier for others to write new or updated content.
- Know Your Marketing Strategy
While you already have your brand content guide, you also need to plan how you will market your digital property.
In other words, your writer should know what you want your content to sound like, but they also need to know who it needs to reach. This is why determining your target audience is important.
A skilled writer will be able to fine-tune the words in a way that speaks directly to the people you are trying to reach.
SEO is another aspect of marketing that you need to understand. You need to be very specific here,
- Do you want to use keywords in your content, and if so, at what ratio?
- Have you already chosen the keywords you want to target?
- Would you like to avoid certain keywords?
- What places in the content should those keywords be placed?
Keywords and SEO can become very complicated if you allow them to do it since most people prefer to do it in a different way. So, if you’re particular about it, make sure your content strategy is clearly laid out for those who are working on it.
- Plan Your Topics Ahead of Time
One way to ensure that your content maintains the voice and quality of your brand is to simply choose your topics ahead of time.
Creating topics and outsourcing the writing of your content will still save you a lot of time.
This isn’t a daily task. You can do it once or twice a month, or keep a running list of topics if inspiration strikes.
By doing so, you can retain control over your content and what your business shares, while letting someone else handle the bulk of the work.
- Conduct a Review
If someone else writes the content for you, you are still required to review it from your end or have an editor do it for you.
In this way, your content still represents your company’s voice and style, giving you peace of mind about what your business posts on the IoT.
Remember, choosing an editor is similar to choosing a writer. Your content style, voice, tone, and marketing preferences should be well-known to this person because they are your last filter before your content reaches the public. They put the polish on it to make sure it’s all shiny and ready to be seen.
In addition to looking over the words in the content, your editor might be the one to:
- Include branded images
- Make the content more readable
- For SEO purposes, add or remove keywords
- Include links in your content
- When the content is ready, they must upload and publish it
From the above discussion, it is well known that outsourcing content can be a lifesaver and gives you more valuable time to better spend on other tasks.
And the good news is, with proper planning and detailed instruction, you can ensure you get quality content without ever sacrificing your business’ authenticity.
So, if you’re looking to outsource content, get in touch with Lynkread. At Lynkread, we have teams of experienced writers available to create articles, e-books, white papers and other content to help you attract new audience members and position yourself as an authority.
Ready for content outsourcing? Get started with Lynkread!