Effective ways to build your Personal Brand

Effective ways to build your Personal Brand


Currently, we all are experiencing the look-at-me cultural shift. Be it the ever-evolving job market, growing your network, or starting your own business, you need a personal brand to establish credibility. 

What’s exactly a personal brand, and why it’s important? An own brand is an artful combination of your expertise, talents, and skills, as well as the platforms you use to present these.  Personal branding is for everyone who wants to influence, network, and to find new opportunities. 

Creating a personal brand can be daunting!  Keeping your brand fresh, updated in front of the right people can help you reach your goals. 

We are sharing five effective ways to get started.

1. Define your Values and Passion

Your values and passion say what do you want to be known for. There will be certain attributes in which you will be expertise or passionate about. To establish your personal brand, you’ll have to be more specific. 

Prioritizing your values will help you determine the vision as a personal brand. To build a personal brand, identify your passions and interests, both personal and professional, to reach the potential audience. Having a focused niche, you will be able to find more opportunities and easily expand relevant contacts. 

2. Bring on the Social Media

Once you define the values and passions, it’s time to showcase them. Social media is simply the game changer! Social media platforms are a great promotional tool for personal branding. Make the profiles vibrate with content that aligns with your brand.

Write a tweet, post on Facebook, share stories on Instagram, and flesh out your LinkedIn profile. Post regular updates on issues you care, upload images and videos to attract attention. All the content you post on social media should contribute to your brand. Remember to untag yourself from questionable pictures on any of the social media.

3. Impact your Target Audience

Networking is the key to build and grow your personal brand. Engaging with other people in your industry, both online and offline, can elevate your personal brand. Invest time with the audience, who’s more likely to help you with your desired outcome. 

Networking and demonstrating your expertise builds rapport and trust with your audience. Interacting effectively, you can gain the attention of your target audience. Over time you can keep impacting more and more people. 

4. Start Blogging

If you are looking to build a business, blogging is a way to go. But you can also have a personal blog that is influential when making a personal brand. Blogging can help to attain valuable followers this way, you can establish a lasting personal brand. 

Once your blogging website is ready, create a portfolio, and start writing on your expertise topics. You can repurpose your content on social media and join online communities where you can bring on more audience for your blog post. You can also write for publishing platforms like Medium, LinkedIn on the topics you wish. 

5. Be consistent

Building your personal brand is not an overnight thing. Just like marketing, it takes patience, proactivity, a lot of time, and perseverance. Most importantly, you’ll need to create content consistently to get recognized for one topic. 

Ensure your personal brand is consistent, and you have something unique that people find associated with your brand. If you want to build an incredible individual brand, consistency is a golden rule you should not break.  


Don’t limit your personal branding opportunities; get your voice out in the world. There are people who are interested in reading your ideas and insights on your knowledgeable space. Communicate with people and grow your network. 

Do you admire any influencers in your industry? If you feel stuck, don’t hesitate to follow their footsteps. Know how those individuals present themselves to the audience and their works online. Start to find opportunities to grow with the right branding content. 

Ready for a branding makeover? Get started with Lynkread! 

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