Repurposing content can save time and help reach a wider audience, so why don’t more companies do it? Often, marketing departments are too busy meeting content schedules to notice the excellent content they have already produced.
If you’ve been creating content for some time, you should have a treasure trove of useful information you can reformat. Here are the 10 best ways to repurpose existing content for a broader audience, as well as which content to target.
Why Repurpose Content
Before we dive into the ways to repurpose content, let’s look at why repurpose content and how it benefits!
- Save Time and Labor
It takes time and effort to create quality content. But, when you reformat and update old content or create new content with the goal of repurposing in mind, you save your team time and effort.
- Meet Consumers Where They Spend their Time
Secondly, repurposing content will help your audience to grasp what they need. Some people prefer videos, while others prefer social media to get their information. Your content can be adapted for different publishing mediums, making it easier for a broader audience to find you.
- Strengthen Your Message for Better Sales
As per Marketing’s rule of seven states that a prospect must see your message seven times before taking action and becoming your customer. So, when you reuse your content across multiple channels, you strengthen your message. Each time you repeat your message, they are more likely to engage with you.
- Improve Your SEO
Different formats of content on the same topic offer additional opportunities to target desired keyword phrases. Repurposing content outside your site can lead to backlinks to your site, boosting SEO.
- Boost Your Company’s Profile
You can gain extra authority as an expert by publishing high-quality content across different mediums.
- Make the Most of Already Published Content
Don’t let great, useful content get buried or forgotten over time. By repurposing your content, you put old favorites back on the front and center and ensure they remain relevant and fresh. Also, users who missed your blog post, eBook, or video the first time will get another chance to view and enjoy it.
Types of Content that Can Be Repurposed
Whenever you’re creating content to repurpose, you may need topic ideas. Sites like Quora and Reddit make searching for popular topics within your industry a breeze. Among your past content, there are three types of articles or videos you can repurpose.
- Evergreen Content
- Popular Content
- Content That Needs Updating
Additionally, check your competitor’s content on the subject and add images, videos, and infographics to your site to make it more engaging and readable.
10 Effective Ways to Repurpose Content
Are you unsure about how to reformat and update your evergreen and popular content? Here are 10 ways.
- Turn Old Blog Posts into Guides or eBooks
Do you cover a particular topic often? If yes, then repack all the blog collections into a guide or eBook on any topic.
If you are a digital marketing provider, you may have blogs on Creating a Facebook Group, Marketing to a Facebook Group, Making Money with Your Facebook Group, How to Advertise to Facebook Groups, and Choosing Between Facebook Groups and Pages.
All of these blogs can be compiled into a comprehensive guide or eBook called “Everything You Need to Know to Build Your Business with Facebook Groups.”
By creating the guide or eBook, you can also add new information to the blogs.
- Create Case Studies from Internal Data
Proof that your product or service works are appreciated. Customers love stories, and data builds trust.
So, when you get results through your product, share them with others! You can also use data to create a compelling case study that will gain the trust of shoppers.
- Promote Your Blog Posts in Your Newsletter
If you have a good list of email subscribers, don’t assume that they’ll view every blog you publish. In order to reach your targeted audience, you may want to consider promoting your blog posts in a weekly newsletter.
In addition, you can revive old, popular posts by reformatting them into newsletters.
- Choose Popular Blog Posts for Podcast Topics
Unlike blogs and videos, podcasts can be consumed on the go. People can listen while driving, on public transportation, or in the gym.
In case you and your team are uncomfortable recording podcasts, you can hire a voice talent to record them. Introduce your company with a catchy intro and close with a call-to-action to build your brand as an expert.
- Include YouTube Videos in Your Blog Posts
According to the study, it is found that every month, 85% of all internet users watch video content. For social media platforms, YouTube is second only to Facebook in its number of users. It is also a powerful SEO engine.
So, embedding videos in your blog posts engages audience members who prefer visual learning and boost your SEO.
- Turn Interviews into Expert Advice eBooks
People most often love to hear from experts because they have true stories and experiences to share.
So, conducting Interviews with those experts can engage your audience. Often, the people you interview have their own audience, expanding the reach of your content.
Once after the interview, you can use those Interviews for creating blog posts, podcasts, or videos. By interviewing a few experts on the same or related topics, you can create an outstanding expert advice eBook, which people can easily download and read at their leisure.
- Share Statistics as Twitter Posts
Are you looking for more ways to leverage compelling statistics? Shareable Twitter posts are facts and data about your company or industry.
By turning them into individual tweetable elements within your post, you can also highlight statistics. Add a click-to-tweet button to a statistic or create an image that shows exciting data.
- Create Online Courses Using Webinars or Live streams
With online courses, content is effectively packaged into a format that customers can consume over time. Whether it is blog posts, webinars, or live stream content on any topic cluster makes good online course content.
Offering online courses demonstrates your business’ expertise and provides added value.
- Share Customer Testimonials on Social Media
Your social media strategy should feature enthusiastic testimonials. Social proof is powerful because it is found that 84 percent of people trust online reviews as much as a friend’s recommendation.
Online shoppers are skeptical due to the volume of offers. Your social media posts that display testimonials reassure your customers that your product or service has already been trusted by others.
It is also a great way to show customers how much you appreciate them. Include a special thank you or acknowledgment in the testimonial.
- Include Infographics that are Easy to Share on Social Media
Shareable infographics are visually appealing and straightforward. While the header and data should make sense and be verifiable, they should also catch the reader’s eye.
Don’t use unnecessary or confusing data because it will dilute the power of your infographic. While misleading information may get attention initially, it can damage your company’s credibility over time.
Well-crafted infographics can be powerful social media tools. People will share, like, and comment on them. If you do not have a design team, tools like Canva make the process simple with customizable templates.
From the above discussion, it is well known that the use of the same content across multiple formats saves time and effort while delivering your message to more people.
Additionally, by doing this, you can deliver value to your customers with any popular post, outstanding review, or interesting static and develop strong relationships.